In today's (Tuesday, October 12th) edition of The Wall Street Journal there is an article in the Marketplace section entitled "Folksy No More, Blogger Firm Taps Big Clients." (If you have a subscription to WSJ you can visit www.wsj.com to read the article).
The article is focused around a firm, Six Apart Ltd, which was started by 2 high school sweethearts Ben and Mena Trott. The two started the blogging site geared mainly toward teens and anyone who cared to visit. Subscriptions were free and the majority of their blog postings were gossip and break-up stories. However, with the growing demand for blogs, coporations have recently acquired their services to use in a buisness environment. Six Apart charges business between $200 and $1,300 depending on use and services required. Many of the early adopters of blogging see this as "selling out" and feel as if Six Apart has neglected the crowd that got them started. Regardless of their opinion on how to offer blogging services, Ben and Mena have found a way to tap into this growing resouce and the potential seems huge.
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